Effectively Communicating Survey Data

Effectively Communicating Survey Data: Beyond Text Tables and Pie Charts

A review of an article from Investor’s Business Daily and recommended improvements is covered in this presentation.   The topic of the article is “Obama Terrorism Grade”, a summary of a survey conducted in early April, 2009 by Technometrica Market Intelligence.

The Results are summarized three ways in the article:
– Overall for all respondents
– By political party
– By ideology

Two presentation methods are used:
– Pie chart
– Two text tables

Weaknesses of the chosen presentation method are covered and recommended improvements are shown.

Sample from presentation:

IBD 20090427 Obama Terrorism Grade Technometrica Market Intelligence
IBD 20090427 Obama Terrorism Grade Technometrica Market Intelligence

The presentation is available here in Adobe PDF format.

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